Tech Tuesday: TikTok and Reels are the Cheat Codes for Indie Artists

Tech Tuesday: TikTok and Reels are the Cheat Codes for Indie Artists


TikTok and Reels helped these indie artists get noticed by Tyga, Chloe x Halle, Tommy Brown, and Kato. Why not you? 

It’s the year 2021.

You’re an independent artist trying your best to build an audience and gain traction with your music and you’re…

not using TikTok or Instagram Reels?

Let’s unpack that.

TikTok and Reels have proven to be incredibly useful social media tools that have helped numerous creatives go viral and grow their fanbases organically. So, what’s stopping you? Too corny? Too complicated? Too much? Maybe. Or maybe you need a little more convincing.

Here are four independent artists who used the platforms to their advantage and won big.

Reyanna Maria

“I’m so pretty and he like that,” pops into my head at least once an hour. Thanks, Reyanna Maria. The indie artist dueted her effortless freestyle with a beat uploaded by Billboard-charting producer Kato.


#duet with @katoproducer #fyp lmao the way i got scared bro

♬ Duet with Kato – Kato On The Track

Viewers loved it so much that she uploaded it as its own sound. You might recognize it from the viral challenge done by the likes of Gabrielle Union, Bella Poarch, and DaniLeigh.


Shooting for GOOD MORNING AMERICA .. stay tuned 🤪 #danileigh

♬ I’m So Pretty – chunkymonkeeyy

Reyanna Maria capitalized on the sound’s massive success by officially releasing it as a song entitled—you guessed it—”So Pretty,” which has now amassed over 870,000 streams on Spotify alone. Rumor has it Tyga might appear on the remix. Stay tuned!

Curtis Roach

When quarantine started in March 2020, were you bored in the house or were you in the house bored? Sound familiar? “Bored in the House” was the infectious TikTok freestyle turned full-blown song by artist Curtis Roach.

When rapper Tyga, an avid TikTok user, used his sound, it took it to a whole new stratosphere.

Tyga loved the sound so much he released it as a single featuring Roach. The song now has over 40 million streams on Spotify and Roach has over 670,000 monthly listeners.


One thing I really love about Charlie Puth’s TikTok is that he will often create videos that encourage duets. Last week he posted “DREAMY.”


Just made this little idea now. Write some lyrics and duet me!! I wanna hear you sing


Britton, an independent artist, wrote a song to it and her TikTok amassed over 67K views. But Britton’s duet didn’t stay on TikTok. It found its way to Instagram where it caught the attention of multiplatinum Billboard-charting producer and frequent Ariana Grande collaborator Tommy Brown. I found out about her when Brown reposted her video to his stories.

So, yes, this is cool. But here’s what’s even cooler—Britton’s own original song, “To my younger self”, posted just a day after the micro-viral success of her duet, did numbers on TikTok. It’s currently at 2.7 million views.

Britton’s duet served as an alley-oop for her own music and that’s the real cheat code! Check out a personal favorite below:

Liv Grace

If 2020 was the year of Chloe x Halle then 2021 is the year of Chloe and Halle. The harmonic duo got separate Instagram accounts since Halle is away filming for her role as Ariel in Disney’s live-action remake of The Little Mermaid. Towards the end of January, Chloe posted a video of her producing a song to her new Instagram account.

Liv Grace, an independent artist, posted a Reel of herself dueting the video. Chloe loved it so much that she not only liked and commented on it but posted it to her IG stories for all her followers to see! Liv’s Reel has amassed over 450K views. Talk about elevating your profile.

Let’s Check In

Okay, class—so what did we learn? TLDR: You lose absolutely nothing by posting short-form video content to TikTok and Reels. When you’re on the rise, discoverability is everything. These platforms are free and the organic growth and engagement are unmatched. Use them to your advantage. Now. You never know who’s watching.

Want to know more about all things music tech? Be sure to tap in with us on Clubhouse and follow us on Twitter to stay in the loopSee you next Tech Tuesday!

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