Lil Baby will tell you that he never wanted to be a rapper. Fast forward to January 7th, 2021, and Neilsen Music/MRC Data revealed Baby’s sophomore album “My Turn” was 2020’s most popular album throughout all genres in the United States. The trapper turned rapper has exceeded all expectations of him.
My Turn racked up over 3 billion streams in 2020. I remember in 2018 watching “PREACHERMAN” a documentary about Lil Baby’s origins in Atlanta. At this time, it dawned on me. Baby has reached a level of stardom that was just the tip of the iceberg.
Traditionally, Lil Baby’s “My Turn” LP sold 40,000 units. Digitally, Baby not only outdid all of his Hip-Hop peers but he outperformed Taylor Swift. My Turn earned 2.63 million total album-equivalent units for the project to take the top spot over Taylor Swift’s Folklore at No. 2 (2.204 million)
According to Billboard “2020 is the third straight year that the top album is an R&B/hip-hop effort, following Post Malone’s Hollywood’s Bleeding (2019, 3 million units) and Drake’s Scorpion (2018, 3.91 million units).”
PREACHERMAN does it again. Respectfully, hard work beats talent any day of the week. This makes me question if we have a new trend going forward? Will the #1 Hip-Hop album top all genres or have we witnessed the rise of a new generation’s superstar?
One thing I know for sure, Lil Baby earned every ounce of success last year. Quietly, he had a year that ranks with Lil Wayne in ’08 and Future in ’15. Baby wasn’t able to tour like Wayne and Future, but his impact was the same. With Drake expected to drop any day, let’s see if PREACHERMAN can repeat his 2020 results.
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