If you haven’t been living under a rock, you have probably already heard about the relatively new explosive app, Clubhouse. Launched in early March of 2020, the exclusive audio chat app is a hit with many professionals and amateurs in an abundance of industries, but especially in the music industry.
The Origin of Clubhouse
Paul Davison and Rohan Seth are the founders of the app. Davison and Seth, who both attended Stanford University, are serial entrepreneurs. Davison has created several social networking apps, including Highlight, which allowed users to see and message people nearby. Seth was a Google engineer and co-founder of Memry Labs, a company that built apps. Those start-ups were each either bought out or shut down.
Clubhouse was born out of a prototype podcasting app Talkshow. In an interview with the “Hello Monday” podcast, Davison said, “Talkshow felt too formal, so he and Seth decided to add a way for people to spontaneously join the conversation”. They added a way for multiple speakers to broadcast at once and allowed people to jump from room to room, digitally, as if they were going from stage to stage at a music festival or business conference.
Clubhouse & the Music Industry
By now you may be wondering, “What does this have to do with the music industry? It’s just another social app, right?” WRONG! Unlike any of the main social media apps, such as Instagram, Facebook, Twitter, or Tik Tok, Clubhouse’s biggest value lies in direct networking.
You can literally be in the same rooms and talk to famous artists or high-profile music professionals. This isn’t possible anywhere else. Yes, you can tweet, comment, or dm them on other social networks. However, there’s no guarantee they will see it or respond to it. They might not even be responsible for running their page!
The opportunities to sell yourself are endless. The best part of all of it is you can do it from the comfort of your own home, or wherever you want to be. You can utilize the phone speaker or use headphones or air pods. They’ve had battle rooms where they selected independent artists from the audience and put them against each other. Each artist took turns playing their best songs for judges who stated that they were music industry executives.
Many artists are able to use these moments to impress music professionals and connect offline. Furthermore, well-known artists & producers have shared their emails for artists and producers to send them records directly.
Not only can the app create opportunities for exposure, but you can gain an extensive amount of knowledge there as well. Have you ever been to a conference where you learned so much you felt like you could take on the world with the gems you were given? Well, this can happen every day on the Clubhouse app. I’ve been on there multiple times and have gained mad gems from people I’ve looked up to, and people I didn’t know I should’ve been looking up to, on a random Tuesday. That my friend is the power of Clubhouse.
In addition to direct networking, gaining effective exposure, and collecting gems, you can build authentic relationships with a community of people who have similar drives, ambitions, and work ethics. Clubhouse helps put the power back in the hands of the creatives. We are running the show and making things happen. It’s like a big bowl of gumbo, and whoever is hungry can eat. We’ve all heard the saying “Your network is your net worth,” and you can run it up on CH.
Also, if you want to play your music thru the app, make sure you do it right! To be honest, holding the phone mic to a speaker sounds pretty bad. Bounce Gvng’s own Double AA created a popular how-to video showing you how to use the iRig 2 and a small mixer to make sure your music sounds full quality on the app!
If the art of networking was an app, it would be Clubhouse. In just 11 months, the app has shown its value (that is still growing btw), and has done so by using the oldest medium at the forefront, THE HUMAN VOICE! If you haven’t had the chance to witness the greatest social app, as of late, ask around for an invite.