It’s a Friday night and you just played an amazing show. The crowd loves each song you performed and can’t wait to search for your music to listen to it again. Here’s the kicker: Multiple other artists have the same name as you and your profiles don’t appear on the first page. In the end, they either have a hard time finding you or don’t find you at all. This is because when choosing an artist name you didn’t think about SEO.
What Is SEO?
What is SEO, you may ask? SEO stands for Search Engine Optimization. If you have good optimization your site will appear higher in search results and you’ll get more clicks. Moz states that SEO is “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid search results.” So, if you search your artist name on Google right now, is your profile the first result, or is it someone else?
The music world is a big one but picking an SEO-friendly name helps you be found a lot easier. Both your fans and search engines won’t have a hard time discovering you at all if you use these 5 tips to pick a name.
1. Research Before Choosing an Artist Name
With so many artists and musicians in the world, it is obvious that some artists will have similar names. However, you can avoid this if you do your research beforehand. Look up a potential name and observe what the results are. Researching helps you see what names are already occupied and what has yet to be used.
You could come up with the craziest name and it’d still might be taken. You also don’t want to deal with SEO ranking competitions against artists with similar names in the future or even other entities who use the same title. Therefore you should research thoroughly before choosing an artist name.
2. The More Unique The Name, The Better The SEO
There are plenty of ways to come up with a unique, SEO-friendly artist name. You could base it on a nickname, the genre of music you create, or simply come up with something that sounds cool. You want your artist’s name to be able to stand out and be searchable while making your name special to you.
3. Don’t Choose an Artist Name that’s too Simple
Try not to make your artist name something common unless you plan on spicing it up. For example, spelling it differently, numbers, extra letters (not too many), or adding another word. Capitalization can also help your name be more searchable (just make sure to be consistent with it).
If your name is too plain, it’s possible that your SEO ranking will suffer. For example, you pick the artist’s name ‘Carla’, but there’s also a famous restaurant called Carla’s. The restaurant ends up being the first result, even if the intention was to search for an artist named Carla.
4. Don’t Make Your Name Too Complicated
While you want your name to be unique, you don’t want it to be hard for people to remember. Try to avoid excessive symbols, letters, and inconsistent capitalization. Additionally, avoid names that are spelled differently from how they are pronounced. All of these things will actually make it harder for people to find you online.
5. Don’t Choose an Artist Name that’s too Common
Many artists use their real names and are easily searchable on the web, but change it up if your name is too common. If your first and last name combination is too common online, try using only your first and middle names.
These are the 5 tips for choosing an artist name that is SEO friendly. It may seem like there are a lot of rules, but it will help you down the line when it comes to search rankings. However, do make sure that your name is meaningful to you as well. Choosing an artist name marks the start of your musical journey. Make sure that people can find you online and join you as you travel along that path.
Gvng Music Distro
Once you’ve picked your SEO friendly name and finished some songs, how will you get your music online for everyone to search for? We recommend Gvngaroo Distribution, aka Gvng Music Distro. Your music gets to all the stores and streaming services, all for under $10 a year! Click here to learn more.