Marketing Monday: How Sam Cooke Became Independent
Ownership is Everything In 1963 Sam Cooke negotiated a new record deal. As a result he owned his own record label, music publishing company and management firm. After that the major label he had been working with became his distributor, a revolution at the time. We can all learn a lot from the story of […]
Marketing Monday: Nipsey Hussle The Hustler
Many rappers will claim to be hustlers, but Nipsey Hussle was much more than just a rapper: he was a true entrepreneur and a visionary who changed the way we think about music marketing. How Much For A Mixtape?! Mixtapes have traditionally been seen as an unofficial project to keep fans attention before or between […]