Marketing Monday: How Sam Cooke Became Independent
Ownership is Everything In 1963 Sam Cooke negotiated a new record deal. As a result he owned his own record label, music publishing company and management firm. After that the major label he had been working with became his distributor, a revolution at the time. We can all learn a lot from the story of […]
Marketing Monday: Nipsey Hussle The Hustler
Many rappers will claim to be hustlers, but Nipsey Hussle was much more than just a rapper: he was a true entrepreneur and a visionary who changed the way we think about music marketing. How Much For A Mixtape?! Mixtapes have traditionally been seen as an unofficial project to keep fans attention before or between […]
Marketing Monday: What’s Your Budget?
In the wise words of Jay-Z, “I’m not a businessman; I’m a business, man!” Whether you’re an artist or a producer, I can’t stress enough that you are a business. All businesses have expenses and all must create a budget to effectively use their resources to grow. You, my friend, are no different. Where to […]
Marketing Monday: Why Emails Matter For Fans
If you ask me today, “Do you want more followers or newsletter subscribers,” the answer would be very easy. Newsletter subscribers are king. If you don’t believe me, check out my top three reasons why emails matter for fans below. 1. Email Has A Big Reach There are 3.9 billion daily email users. Every social […]
Marketing Monday: SEO For Artists And Producers
Search Engine Optimization or SEO for short is very important for creatives. Today we’re going to talk about the basics of SEO for artists and producers and why it matters. What is SEO is exactly? According to neilpatel.com, “Search engine optimization (SEO) is the process of optimizing your content so that a search engine likes […]
Marketing Monday: Spotify Playlist Obsession
Are you sitting at home googling “How to get on a Spotify playlist”? It’s okay if you are. I’ve been down this road quite often. Spotify is the world’s biggest music streaming platform by the number of subscribers, so I completely understand why the allure of being the Spotify playlist Queen or King might matter […]