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The projects are part of a multi-year content collaboration agreement between Disney and Hybe (BTS)
BTS has a special message for Disney+ fans. They are getting into business with each other.
The Walt Disney Company and Hybe (BTS home studio) revealed a new global content partnership. This agreement will see the companies work together to produce five streaming titles, including three exclusive projects featuring BTS or BTS members.
The move seems like a good opportunity to increase global subscriber counts and compete more aggressively with Netflix in the Korean entertainment space.
The three forthcoming titles featuring the K-pop stars include:
BTS: Permission to Dance on Stage – LA: An exclusive cinematic 4K concert film featuring BTS’ live performance in Los Angeles’ Sofi Stadium in November 2021. Performing Billboard hit songs “Butter” and “Permission to Dance,” this was the first time in two years since the pandemic that the band met fans in person.
In the Soup: Friendcation: An original travel reality show with a star-studded cast including V of BTS, Itaewon Class’ Seo-jun Park, Parasite star Woo-shik Choi, Hyung-sik Park and Peakboy. The show features the five friends venturing on a surprise trip and enjoying a variety of leisure and fun activities.
BTS Monuments: Beyond the Star: “This original docu-series follows the incredible journey of 21st century pop icons BTS,” says Disney. “With unprecedented access to a vast library of music and footage over the past nine years, the series will feature the daily lives, thoughts and plans of BTS members, as they prepare for their second chapter.” The show will be available exclusively on Disney’s streaming services in 2023.
“We are thrilled to be collaborating with Hybe to showcase their original content created with powerful artist IP on our global streaming services including Disney+,” said Jessica Kam-Engle, Disney’s APAC head of content. “This collaboration represents our creative ambition – to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways. We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service.”
“This will be the start of a long-term collaboration, where we present worldwide audiences a wide range of Hybe content for fans who love our music and artists,” added Park Ji-won, CEO of Hybe. “The Walt Disney Company has a long history of franchise building and promoting musical artists, with its unparalleled brands and platforms.”
Disney announced on March 3 that it planned to bring 20 new Korean titles to the platform this year. 12 of them are slated to be original productions.
Newly announced K-dramas to be expected from Disney+ include King Of Savvy (Choi Min-sik, Heo Sung-tae), Crazy Love (Krystal Jung, Kim Jae-wook), Big Mouth (Lee Jong-suk, Girls’ Generation’s Yoona) and The Zone: Survival Mission (Yoo Jae-suk, Girls’ Generation’s Yuri).
BTS previously announced that they are going on hiatus. They plan to pursue solo projects during this time.
The group did not disclose a timeline for solo releases, but they did confirm a new project from J-Hope. This announcement fits in well with his upcoming performance as the first South Korean artist to headline the main stage of Lollapalooza.
See the full video of thier Festa dinner (which is part of an annual celebration of their founding) and announcement below.
